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[Customer Story] Helping Squirrel Super focus on innovation


We recently caught up with our customer Squirrel Super to discuss how our Cloud Managed Services is helping Squirrel to scale their SaaS business. Hear what Squirrel's James Burr had to say in our customer story video or read on for more details on how our partnership is enabling the Squirrel team to focus on what they do best - building great customer experiences and delivering new applications and services.

Itoc's Cloud Managed Services has enabled Squirrel Super to:

  • Deploy new application features faster
  • Have peace of mind legislation requirements are up to date
  • Save internal resource time to focus on innovation and development
  • Run their Amazon Web Services (AWS) environment at peak performance 24/7

"We see Itoc as an extension of our team. Itoc's Cloud Managed Services means that the Squirrel team can focus on building great customer experiences and delivering new applications and services, which is what matters most. We simply leave the operational management of the AWS platform to Itoc."  

James Burr, Managing Director of Squirrel Super


Company Overview

Self-managed super funds (SMSF) are one of the most popular ways for Australians to invest their retirement savings. From humble beginnings, Squirrel has now become one of the leading, 100% Australian owned and non-bank SMSF companies.  

Their innovative SMSF platform is supporting customers across Australia to self manage their super funds and take control of their finances.

The Challenge

Squirrel Super offer customers flexibility, efficiency and connectivity with an online solution to self-manage their super. This means an extremely agile deployment model for apps is critical.  

Squirrel Managing Director, James Burr said that as they continued to innovate and develop their platform, the existing build and deployment processes became a bottleneck and an impediment to the application release cycle.

“The capacity of the internal team of software engineers at Squirrel was being consumed by managing tedious manual software releases,” said Burr.  

The superannuation landscape is constantly changing and keeping up with the regulatory compliance can be intense.

“We needed a solution to deploy our applications faster than ever whilst reducing the risk,” said Burr.

Squirrel’s CTO identified that as a digital native business and start up it is hard to have expertise across the board.  


The initial engagement with Itoc involved a review of the current state of their AWS platform, followed by DevOps enablement, however the CTO identified the need for an extra pair of hands.

When James Burr moved into the role as Managed Director at Squirrel shortly after the departure of the CTO, the value of an ongoing managed service with Itoc became even more evident.

Itoc’s Cloud Managed Services looks after the operational heavy lifting and ensures that the Squirrel AWS environment is running at peak performance 24/7, without business interruptions.   

“The ongoing support from Itoc has been amazing to take the responsibilities off of the Squirrel team of managing data in this ever changing environment,” said Burr.

“We see Itoc as an extension of our team and their customer service is a highlight. I really like that I can pick up the phone and talk to the Itoc team rather than relying on an online ticket system,” said Burr.

“Itoc have gone above and beyond to contribute to a seamless transition between CTO’s. This has given us the time to look for the right fit for the next CTO and have the confidence that we haven’t been at risk during this time.”

James Burr as well as Squirrel’s CEO and Head of Product appreciate the higher level of support from Itoc and that they no longer have to worry about the risk with the data and technology.


The managed services arrangement means that the Squirrel team can focus on building great customer experiences and deliver new applications and services, and we can leave the operational management of the AWS platform to Itoc.  

“This is so important to us not just for the day to day operations of the technology, but the peace of mind that by working with Itoc our data is safe and we are up to date with legislation,” said Burr.

Squirrel Super no longer has bottlenecks when it comes to deploying new features for their customers resulting in significant time and cost savings.  

“Itoc has now taken away the manual effort and complexity of application deployment, so we can spend time delivering better software faster.”

Squirrel’s internal team of software engineers, product and financial education specialists can now get back to being busy with ongoing innovation and development for services.

“With Itoc on our team, we need less IT expertise internally so we can focus on what matters to our customers.”

The next phase for Squirrel Super is underway to expand their product suite and to continue to enhance their amazing customer experiences, all with the help of Itoc.


Get in touch on the form below to learn more about how Itoc Next-Gen Cloud Managed Services can help you achieve your business goals and allow more time for innovation.  Alternatively, check out our whitepaper and checklist for key considerations to grow your SaaS business.

Download the whitepaper - Don't set up your ISV, SaaS or online business to fail!          Download the checklist to help you choose the right MSP for your business 

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